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Summer09Course Notes (changes)

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ENGL 015, Summer 2008 Course Notes

Week 1: Introduction to Rhetoric and Narrative

7/6:

  • Reminders:
    • I’ve posted links to my course notes on ANGEL.
    • Remember to bring your reading journal to class on Tuesday
    • Talk about today / tomorrow in email.
  • The Three Appeals
  • Enthymeme
  • What we learned today:
    • Rhetoric isn’t so much one thing
    • A set of tools
    • Essentially, we are building a badass collection of ninja weapons to become more cunning and deadly than our rhetorical opponents.

7/7:

7/9

Prep:

  1. Get student examples for Friday.

7/10

7/13

  • Rough Draft Review

7/14

7/16

7/17

  • Student Example Essays
  • “Boobie”

7/23

7/24

  • Working w/ Quotations in Writing.
  • “Black & White”
  • “The Ambivalence of Ivory”

7/31

7/22 8/4

7/24

7/25

  • “The sooner a person realizes this way of thinking, he or she is much more apt to diversify his or her methods and have a better chance of success”
  • Formatting In Word
  • “The Rise of Reality” by Chuck Klosterman
  • Student Examples

7/29

  • BMW Car Thing: http://www.youtube.com/watch?v=kTYi Ek QYh WY?
  • Introduction to Evaluation / Proposal
  • What Is Design?
  • Paul Rand, “Logos, Flags and Escutcheons”
    • http://www.paul-rand.com/assets/gallery/identity/logo_westinghouse_large.jpg
    • http://www.paul-rand.com/assets/gallery/identity/logo_abc_large.jpg
    • http://www.paul-rand.com/assets/gallery/identity/logo_ibm_large.jpg
    • http://upload.wikimedia.org/wikipedia/commons/c/c3/Flag_of_France.svg
    • http://upload.wikimedia.org/wikipedia/commons/0/0d/Flag_of_Saudi_Arabia.svg
  • Why does it matter?
  • Real world example (Target).
    • http://www.flickr.com/photos/oncomouse/sets/72157606430332835/
    • Target Ad: http://youtube.com/watch?v=sSry Py?-Zt Vk?
    • http://www.target.com/gp/browse.html/?node=1060502

7/31

  • Technical vocabulary for usability analysis.
  • Tools for group work (box.net, Google Docs, Campfire).
  • Form groups, brainstorm.

8/01

  • In class examples.
  • Group work

8/04

08/05

  • Rough Draft Review on Friday or Monday?
    • If not Friday, have to put writing notebook in my mailbox by 5pm on Friday
  • Online class tomorrow and Friday/Monday
    • AIM
    • Google Talk
    • Email
  • Notes on the Proposal Memo
  • Audience Considerations

08/07

  • No class, work with your groups.
  • I’ll be available, online for help if you need it during class time.

08/08

  • Rough draft review session.
  • TV & Cupcakes
  • Course Evaluations

08/11 & 8/12

  • Online consultations.
  • No class.