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Marketing Modernism Fin

Journal of Modern History Review

  • Situated w/in the movement of readjusting our periodization of seeing art necessarily moving from one neat category to the next, inevitably.
  • Manet, Degas, Cezanne less rebelling against stultifying academicism than a bunch of dealers making the movement work, and in Germany no less
    • 1860s: “ideological dealer” who thinks the artist is great, not just to make a buck; galleries begin to look like museums (publications even); do all they can to remove whiff of commercialism from their galleries and shows
    • Artists combined w/these dealers to foster sense of creative genius that would sell their paintings as the Salon system crumbles
    • 1890s: impressionists solidly seem modernists
  • Traveling artists like James Mac Neill? Whistler create a “bridge” between avant guard and the old guard by treating the former as an artistic elite
  • Germany in 1890s: revise their naturalist style and make impressionism their own; immediately canonized, a star is born; criticism in Germany and elsewhere thus canonizes them
    • So, another book that realizes how the story of art is really just an institutional construct